Editorial Guidelines

Our Mission

Guruvare Ventures exists to demystify personal finance. We believe that financial freedom is attainable for everyone, provided they have access to the right information and tools. Our content is crafted to be accessible, actionable, and authoritative.

1. Accuracy & Fact-Checking

We take accuracy seriously. Every article is rigorously researched and fact-checked. Our writers rely on primary sources, including regulatory bodies (like RBI, SEBI), official financial reports, and direct product documentation. We do not publish rumors or unverified claims.

2. Editorial Independence

Our editorial team operates independently of our business development team. While we may earn commissions from partner references, these relationships never actively influence our ratings, reviews, or editorial opinions. If a product is not good, we will say so, regardless of any affiliate partnership.

3. Objectivity & Transparency

We strive for objectivity in all our reviews and comparisons. We clearly disclose how we make money (see our Advertiser Disclosure). When you see a "Review" or "Best Of" list, know that the rankings are based on specific, weighted criteria such as fees, user experience, customer support, and security features.

4. Sourcing Standards

We prioritize information from:

• Government and regulatory agencies.
• Academic research and white papers.
• Direct interviews with industry experts.
• Reputable financial news outlets.

5. Corrections Policy

Finance is dynamic. Interest rates change, terms are updated, and new features are launched. We are committed to correcting any errors promptly. If you spot an inaccuracy in our content, please contact us. We will investigate and make the necessary updates transparently.